Kids’ Online Social Platform Everloop raises $3.1M in Funding

28 Jun

Business News from the Finally Fast team

Everloop, a startup offering a protected online social platform for kids under 13, has raised $3.1 million in funding by vFormation, Silicon Valley based Band of Angels, Envoi Ventures, Richard Chino, formerly of Overture, Wayne Goodrich of Apple, Deena Burnett-Bailey of Angels of Hope and additional investors. The company also announced the appointment of Sandy Barger, Tobin Trevarthen and Alan Goodman.

Created by parents to give other parents peace of mind, allowing kids to connect, communicate and collaborate in a closed “social loop” of their friends and others who share their interests, Everloop also provides creative applications, music, social games, videos, photos, animation, user-generated content and other integrated online experiences.

The site offers privacy protection technologies that block kids from using profanity, cyberbullying or sharing personal information and is COPPA compliant (COPPA is the Children’s Online Privacy Protection Act.)


“This has been a very exciting year for Everloop,” said co-founder and Chief Executive Officer Hilary DeCesare. “With the support of our investors and partners, we’re enhancing Everloop through expanded security technologies, digital literacy tools and entertainment content offerings that allow kids to be kids longer. We’re also thrilled to have esteemed media and entertainment industry leaders like Sandy Barger, Tobin Trevarthen and Alan Goodman on board to bring their expertise to our thriving platform.”

Sandy Barger joins Everloop as chief marketing officer. Barger brings extensive experience in parent and kid trends, behavior, emerging technologies, communications and product development from her time in senior executive roles at Walt Disney Studios. Barger also spearheaded top-performing and award-winning global consumer campaigns that span multiple platforms for Disney’s most cherished films including Snow White, Cinderella, Beauty and the Beast and Lion King. Barger introduced one of the company’s first consumer relationship management (CRM) programs and further expanded the global company by initiating direct business models in emerging markets including Russia, China and India. She has masters in marketing and finance from Northwestern University’s Kellogg School of Management and is the mother of two girls under 13.

“The Internet offers many great opportunities for children. Everloop provides a much needed safe site where kids can connect, collaborate and learn,” Barger says of her reason for joining Everloop.

Tobin Trevarthen joins Everloop as executive vice president of business development. In addition to building significant partnership programs with numerous Fortune 500 companies throughout his career, Trevarthen has led and built sales teams at Gannett, Meredith, Time Warner and AOL. Trevarthen graduated from Michigan State University with a B.A. in advertising and has taken executive courses at Harvard University, Stanford University, Northwestern University and the University of California, Los Angeles. Trevarthen is a father of twin girls and a son.

Everloop also brings on Alan Goodman as creative advisor. Alan Goodman has played a key role in creating and launching many media brands for kids, first in cable television and now for the Internet, bringing extensive knowledge of youth entertainment brand development. His insights have helped build some of the most successful properties in entertainment for companies such as MTV, Nickelodeon, Warner Bros, Virgin, The Movie Channel, Showtime, A&E, TBS, FOX, VH1, HBO, BBC Worldwide, Spike TV, Headline News, Comedy Central, UPN and others. Goodman is also the author of two children’s books, “The Big Help Book,” and “A Slash in the Night.”

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