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USW 10-Month Campaign to Save Pennsylvania Jobs, Communities Results in Continued Operations for Philadelphia Refinery

10 Jul

finally fastLocal Business news from the Finally Fast Team

When Sunoco Inc. announced last September it would shut down the company’s Philadelphia refinery if a buyer was not found, United Steelworkers (USW) Local 10-1 leaders and members were given little hope of keeping their refinery alive. Ten months later, after a hard-fought campaign waged by the local and international union, Local 10-1 members ratified a new contract with a new owner, Philadelphia Energy Solutions, which is a joint partnership between The Carlyle Group and Sunoco.

“I am extremely proud of the local union leadership and members who refused to believe there was no hope,” said USW International President Leo W. Gerard. “I don’t think this refinery would have been sold if there hadn’t been a union to fight for this facility and to fight for the survival of the surrounding communities.”

USW Locals 10-1, 10-901 and 10-234 led the campaign to find buyers for the two Sunoco facilities in Philadelphia and Marcus Hook and the former ConocoPhillips refinery. Last fall they contacted local, state and national elected leaders and persuaded them to help find buyers and keep the refineries operating. They researched industry trends and discussed financial strategies while writing thousands of letters, obtaining signatures for petitions, and holding rallies and demonstrations. They also involved the Building Trades and other union and community groups in the campaign.

Meanwhile the international union searched for buyers for the three refineries and reached out for assistance from the Obama Administration. Top USW officials contacted The Carlyle Group, a private equity firm with which it had a prior relationship.

“Our members worked hard to ensure there would be good, family-supporting jobs in their communities,” said USW International Vice President Tom Conway. “Most important, they clearly communicated how consumers and their local communities would be negatively impacted by the refinery shutdowns. Once the elected officials and the public understood this, positive change began.”

Conway and Gary Beevers, the USW International Vice President who heads the union’s national oil bargaining program, sat down with Phil Rinaldi, who will serve as the CEO of Philadelphia Energy Solutions, to discuss the parameters of an agreement.

“This new three-year agreement enables the company to make large investments that will result in hundreds of new jobs,” Beevers said. “It gives the company more flexibility, while providing industry-standard wages, benefits, and health and safety protections.”

USW Local 10-1 President Jim Savage said: “We are pleased to announce the ratification of our labor agreement with Philadelphia Energy Solutions. It passed overwhelmingly by 98 percent. The terms of the agreement meet the standards consistent with the national pattern and represent the culmination of very hard work by our negotiating committee, with tremendous support from the international union. We are both proud and thankful of the efforts of so many people who worked so hard on our behalf. Nothing is impossible.”

The USW represents 600 hourly employees at the Philadelphia refinery.

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Jim Beam® Partners With Six Bold Artists to Launch the 2012 Live Music Series in Support of Military Musicians

13 Jun

finally fastThis summer, Jim Beam® is building on its bold music legacy while continuing its ongoing commitment to our nation’s troops with the 2012 Live Music Series. The Jim Beam® Live Music Series is a string of six live concerts, each featuring one of six artists who has partnered with the world’s No. 1 bourbon to bring bold music experiences to fans across the country – Kid Rock, Daughtry, David Gray, Darius Rucker, Bush and Train. Extending the program beyond live concerts, Jim Beam is offering bold, legendary cover songs recorded by the Live Music Series artists on JimBeam.com/LiveMusicSeries*.

Together with Rolling Stone, Jim Beam is leveraging the publication’s list of The 500 Greatest Songs of All Time. Each of the six Live Music Series artists have chosen and recorded a song from Rolling Stone’s historic list and are offering it to fans exclusively on JimBeam.com/LiveMusicSeries during the promotion period. Beginning in June, specially marked bottles of Jim Beam®, Jim Beam Black®, Red Stag by Jim Beam® and Devil’s Cut® bourbons will be marked with offer details and instructions on how to download tracks from the six artists on JimBeam.com/LiveMusicSeries. Fans across the country can also join the Live Music Series experience by visiting the website to view portions of the live concerts that will be streaming online. Additional content – including exclusive artist interviews – will also be available on JimBeam.com/LiveMusicSeries.

“I’m proud to extend my relationship with Jim Beam for the second year of their Live Music Series. We’ve had a great time celebrating with fans of both music and bourbon, and I am excited to continue the party for another year,” said Kid Rock.

2012′s Live Music Series builds on Jim Beam’s tradition of groundbreaking music programs. In 2010, the world’s No. 1 bourbon launched a breakthrough consumer program for both the spirits and music industry by offering exclusive Kid Rock music downloads on specially marked boxes of Jim Beam® and Red Stag by Jim Beam® bourbons. And last year, in 2011, the company boldly expanded the Jim Beam music platform by launching the first Live Music Series, offering fans a wide array of live performances throughout the year as well as giving fans a wider selection of exclusive content. The 2012 Live Music Series furthers Jim Beam’s rich heritage in music and expands the program this year to benefit U.S. troops.

Supporting our Troops through Music

Jim Beam is continuing its commitment to the troops through a partnership with Operation Homefront, a nonprofit organization providing emergency financial and other assistance to the families of service members and Wounded Warriors. As part of the 2012 Live Music Series, the world’s No. 1 bourbon will donate more than $100,000 to the organization, a portion of which will be used to purchase musical instruments for soldiers both in the U.S. and overseas who have a passion for music. Jim Beam will present Operation Homefront with a check for $100,000 onstage at Kid Rock’s concert in Boston on June 1 – the first show in the Live Music Series. Fans across the country can join in and show their support by texting the word SALUTE to 27722 to add $5 to their phone bills as a donation to Operation Homefront(1). Jim Beam will also be contributing to the troops and military musicians by matching the number of Live Music Series downloads redeemed on JimBeam.com/LiveMusicSeries and donating those to soldiers 21 years of age or older through Operation Homefront.

“For more than five years, Jim Beam has supported the troops and the families they leave behind through Operation Homefront,” said Rob Mason, Senior Director, US Bourbon, Beam Inc. “The Live Music Series is the perfect way to build on that commitment and give back to the soldiers who have a passion for music.”

VIP Sweepstakes

In addition to the live concert experiences and exclusive content available at JimBeam.com/LiveMusicSeries, including the artists’ cover tracks from Rolling Stone’s The 500 Greatest Songs of All Time list, Jim Beam is supporting the 2012 Live Music Series with advertising, media, PR and social media. Jim Beam is also hosting trivia nights in each of the concerts’ cities and hosting a nationwide sweepstakes** for a chance to win a VIP experience at the final 2012 Live Music Series concert event.

Fans 21 years of age or older can join the Live Music Series experience by entering for a chance to win a VIP trip to the final Live Music Series concert on JimBeam.com/LiveMusicSeries. The grand prize includes backstage access; a meet-and-greet with the band; an autographed Live Music Series customized guitar and the opportunity to be the Jim Beam® Live Music Series blogger for the day.

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Corbett Administration Recognizes Nine Employers for Efforts to Keep Pennsylvanians Working

29 May

finallyfastNine employers and training providers today received Governor’s Achievement Awards for outstanding hiring and workforce development success.

Representatives of state workforce development agencies recognized the businesses for their accomplishments at the 28th annual Pennsylvania Partners Employment, Training & Education Conference, being held at the Hershey Lodge & Convention Center through Friday.

“The businesses recognized today are what Pennsylvania needs to strengthen its economy and improve its workforce,” Labor & Industry Secretary Julia Hearthway said. “Their dedication to workforce development and to overcoming workplace employment barriers will aid Pennsylvania in building a strong economic future.”

Hearthway was represented at the awards ceremony by Michelle Staton, deputy secretary for workforce development.

“We’re pleased to honor groups from our workforce who provide inspiration and opportunities for older adults, as well as employers who make an effort to seek and retain older employees,” Department of Aging Secretary Brian Duke said. “We thank employers for their dedication to providing opportunities for older Pennsylvanians re-entering the workforce after personal challenges.”

Duke was represented at the awards ceremony by David Gingerich, acting deputy secretary for aging.

“These innovative employers have created successful business models that will directly impact our state’s success,” Department of Public Welfare Secretary Gary D. Alexander said. “Their commitment to individuals and the community are the building blocks that Pennsylvania will continue to support and build upon.”

Alexander was represented at the awards ceremony by Tim Costa, executive deputy secretary of the Department of Public Welfare.

“Bradford Area School District’s collaboration with the local petroleum and natural gas industry is an excellent example of a public-private partnership in action,” Department of Education Secretary Ron Tomalis said. “Our public schools are meeting the needs of a critical industry for Pennsylvania’s growth by providing students with career skills that will benefit them well into the future. This working relationship ensures that graduates can meet the region’s workforce demands, as well as provides high-paying jobs in one of the fastest growing career areas in Pennsylvania. This partnership is to be applauded.”

Tomalis was represented at the awards ceremony by Lee Burket, director of the Bureau of Career and Technical Education.

The awards are jointly sponsored by state workforce development agencies – the departments of Aging, Labor & Industry, Education, and Public Welfare – and Pennsylvania Partners to recognize exceptional employers and training providers who promote outstanding hiring and workforce development practices.

Pennsylvania Partners, an association of workforce development professionals in each of the state’s 23 workforce investment areas, sponsors this annual conference, which attracts more than 800 private and public job training experts.

Department of Labor & Industry and Pennsylvania Partners

Governor’s Workforce Development Awards

Eastern Pennsylvania

  • Michael Foods, Inc., Schuylkill County

Central Pennsylvania

  • Metaldyne Sintered Components, Elk County

Western Pennsylvania

  • Acutect Precision Machining, Crawford County

Department of Labor & Industry Office of Vocational Rehabilitation

Governor’s Award for Employers Hiring Workers with Disabilities

  • U.S. Department of Defense Commissary Agency, Carlisle Barracks, Cumberland County

Department of Aging

Hall of Fame of Champions of Older Workers 2010 Outstanding Employer

  • Lowe’s Home Improvement, Schuylkill County

Department of Education

Education Workforce Leadership Award

  • Bradford Area High School, McKean Count

Department of Public Welfare

Employer Honor Roll Awards

  • Wash Cycle Laundry, Philadelphia County; nominated by Philadelphia Workforce Development Corporation
  • Walmart, Delaware County; nominated by the Delaware County Office of Employment and Training
  • Dollar General, Luzerne County; nominated by EDSI of Luzerne County in Wilkes-Barre

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Consumers Show High Degree of Trust in Online Health Information, Report Success in Self-Diagnosis

24 May

Finally FastTech news from Finally Fast

Even when it comes to their own health, consumers trust online information, with three in ten Americans reporting that they “always” or “frequently” turn to the Internet to find answers to medical questions and 65 percent of those seeking medical information online saying they trust the information, according to a new survey from Wolters Kluwer Health. Among consumers seeking medical information online, 63 percent claim to have never misdiagnosed themselves when using online medical information resources.

Easier access to online medical information may also have a positive impact on the doctor-patient relationship, with two-thirds, 67 percent, of Americans that seek medical information online stating that this has made them better informed as patients. Nearly half, or 48 percent, of consumers say they turn to the Internet to find answers to medical questions in order to be more informed about a medical condition before a doctor’s visit. Interestingly, with so many consumers seeking medical information online, only 4 percent report having experienced “cyberchondria” – a term coined to describe how people become convinced that they have an illness or condition they don’t actually have based on information they read on the Internet.

Findings come from a recent Wolters Kluwer Health survey conducted by IPSOS among more than 1,000 U.S. consumers ages 18 and older. Survey questions focused on uncovering consumer perceptions of and practices around using online resources and information to answer medical questions as well as exploring consumer self-diagnosis habits.

An earlier survey conducted in late 2011 (Wolters Kluwer Health Point-of-Care survey of more than 300 U.S. physicians, also conducted by IPSOS) shows some interesting comparison points between physician online habits and views and those of consumers. Like consumers, physicians also turn to the Internet for much of their information, citing general browsers such as Google and Yahoo as a frequent source of information for 46 percent of survey respondents. Professional journals remain the number one resource for physicians, however, used by 68 percent as a frequent source.

While consumers claim to rarely misdiagnose themselves, physicians will often change a diagnosis based on information they find online. In fact, 63 percent of physicians surveyed reported having changed an initial diagnosis based on new information accessed via online resources and support tools. Meanwhile, while most physicians believe easier access to medical knowledge by patients has had a positive impact on the doctor/patient relationship, one in five say that this has been detrimental, leading to misinformation and incorrect self-diagnosis.

“The prevalence of online resources and information in the healthcare industry has led to significant changes in how physicians and consumers alike research and access healthcare information and has even impacted how clinicians practice medicine,” said Linda Peitzman, Chief Medical Officer, Wolters Kluwer Health. “Clinical decision support tools have changed the medical industry for the better in many areas, eliminating manual errors and measurably improving quality of care, but all resources are not created equal. This is why it’s critical to always consider the source.”

Among other findings:

  • Among Americans who would rely on the Internet to diagnose an illness, more than three-quarters (77 percent) say they would then discuss the information with their doctor to verify a diagnosis
  •  Only 15 percent of Americans who turn to the Internet for medical information say they at least sometimes misdiagnose themselves
  •   Twenty nine percent of those who go online for medical information, including 38 percent of those between the ages of 18 and 34, cite “accessibility” as the reason they would turn to the Internet versus visiting a doctor to diagnose or treat an illness

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Nearly Half of All American Homeowners Give a Green Thumbs-Up to Home Improvements

14 May

finally fastAs spring continues to blossom, a new study from local market consumer research firm Scarborough reveals that of the nearly 164 million homeowners in the United States, nearly half (49 percent) gardened in the past 12 months.

Gardening Homeowners are 10 percent more likely than all homeowners to be Baby Boomers* and 33 percent have at least a college degree. Forty-seven percent of gardening homeowners hold full-time employment and 26 percent have an annual household income of $100K or more. Twenty-two percent of Gardening Homeowners are retired.

Where do these Gardening Homeowners live? The top local markets for adult homeowners who have gardened in the past 12 months are Seattle, WA (63 percent are homeowners who have gardened); Portland, OR (63 percent); Salt Lake City, UT (62 percent); Milwaukee, MN (58 percent) and Columbus, OH (58 percent). The local markets with the lowest penetration of gardeners among homeowners are St. Louis, MO (43 percent); Mobile, AL (40 percent); West Palm Beach, FL (40 percent); Miami, FL (38 percent) and Las Vegas, NV (37 percent). For the complete list of Gardening Homeowner local markets, see the end of this press release.

Gardening isn’t the only home improvement these adults made in the past 12 months. Thirty-one percent of Gardening Homeowners made interior paint or wallpaper improvements and 15 percent of Gardening Homeowners made carpeting or floor covering improvements in the past 12 months. Gardening Homeowners also showed their preferences for other green activities as they are 25 percent more likely than all homeowners to pay more for eco-friendly products and 25 percent more likely than all homeowners to donate money to environmental causes. Gardening Homeowners are 26 percent more likely to buy locally grown food.

Marketers looking to reach Gardening Homeowners will find them spending ample time shopping online. Thirty-seven percent of Gardening Homeowners who access the Internet spend 10 or more hours per week online and those who have made an online purchase in the past year spent, on average, $910. Gardening Homeowners are 23 percent more likely than all internet-enabled homeowners to shop for pet supplies on the internet in the past 12 months, 19 percent more likely to shop for furniture online and 16 percent more likely to shop for health and beauty items online in the past 12 months. Fifty-seven percent of online Gardening Homeowners have engaged in social networking online in the past 12 months.

Offline, Gardening Homeowners are 11 percent more likely than all homeowners to read the home and garden pages of the newspaper and eight percent more likely to read the food and cooking section. They are eight percent more likely than all homeowners to watch documentaries on television, six percent more likely to watch local morning news, and eight percent more likely to watch reality talent shows. Twenty-seven percent of Gardening Homeowners listen to adult contemporary or news/talk/information radio.

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Group of SEPTA Employees Claims $107.5 Million Powerball Jackpot

7 May

Finally FastDuring his lunch break, Bryant Vaders purchased 120 quick-picked Powerball tickets for his office Lottery pool, leading to a $107.5 million jackpot for the group.

Lottery Executive Director Todd Rucci presented a ceremonial check for $107,533,278.27 to a group of employees of the Southeastern Pennsylvania Transportation Authority (SEPTA), who elected to take the cash value of the jackpot. This amounts to $2,240,276.63 for each of the 48 shares, less federal withholding.

The group of winners, also known as SEPTA 48, put money into an office Lottery pool for the $172.7 million April 25 drawing, as they always do for a jackpot over $100 million.

“We always try to go to different retailers to buy our tickets,” Vaders said.

The group’s ticket, purchased at the Newsstand at the Gallery at Ninth and Market Streets in Philadelphia, matched all five white balls, 04-25-29-34-43, and the red Powerball, 29, to win the third-largest Pennsylvania Lottery prize ever awarded.

“I was really busy when I got a call from Bryant that the winning ticket was sold at the Gallery,” said Pamela Schurgot, another group organizer and manager of contract grant compliance at SEPTA. “I thought he was messing around, but I dropped everything to check the tickets.”

“We won!” Schurgot yelled from her office. She began writing an email to announce the news, but before she could finish, employees flooded her office.

Schurgot and nine other winners presented the ticket for validation Wednesday afternoon at Lottery headquarters in Middletown, Dauphin County. Lottery officials confirmed it was the jackpot-winning ticket after examining the ticket and executing proprietary security measures.

“It’s exciting to have a Pennsylvania resident win a Powerball jackpot, but having this jackpot prize of $107.5 million split among a group of 48, multiplies the excitement by just that much,” said Rucci. “Not only does Powerball provide the Pennsylvania Lottery opportunities to create millionaires, but Powerball sales this fiscal year have generated about $69 million for programs that benefit older Pennsylvanians.”

Last fiscal year, the Lottery contributed nearly $215 million to programs that benefited Philadelphia County older residents, including property tax and rent rebates, low-cost prescriptions, free and reduced-fare rides, long-term living services and a myriad of social, educational and recreational programs offered through the 52 Area Agencies on Aging and hundreds of senior centers across the state.

Through Lottery funding, last fiscal year SEPTA provided more than 25.3 million free-transit and reduced-fare shared rides to older residents of Philadelphia and surrounding counties.

Each member describes the SEPTA employees as one big family that looks out for each other, and the group has received well wishes from many fellow employees who didn’t buy into the pool.

“No one plans to quit their jobs,” Schurgot said. “This money will just make everyone’s lives comfortable and free of financial stress.”

This is the 15th Pennsylvania Lottery Powerball jackpot win since the state joined the multi-jurisdictional game in June 2002, and the $107.5 million April 25 Powerball prize ranks as the third-largest prize ever awarded by the Pennsylvania Lottery.

The largest prize ever awarded to a single winner in Pennsylvania was a $110.2 million Powerball jackpot prize from the May 8, 2004, drawing, which was awarded to a couple from Skillman, N.J. The largest Powerball jackpot ever awarded was a $365 million jackpot from the Feb. 18, 2006 drawing; a group of co-workers from Lincoln, Neb. opted for the $177.3 million cash prize.

Newsstand at the Gallery will receive a $100,000 bonus for selling the winning ticket. Newsstand at the Gallery has been a Pennsylvania Lottery partner since 2001.

Powerball tickets are sold in 44 participating jurisdictions. Drawings are held on Wednesdays and Saturdays.

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What the Charge Off Means to Your Personal Debt Negotiation

1 Jul

Unfortunately, our sagging economy has led to increased indebtedness and problems with paying off credit cards and other loans. For many Americans, and particularly those struggling to make ends meet, debt settlement may be one option.

In debt settlement, you resolve to stop paying all of your credit card bills (or other significant bills like medical bills) in a bid to settle each of them for less than what you owe. Sound scary? Well, yes and no. Your credit score will tank (scary). You will absorb a slew of robo collection calls (scary). And if left unresolved, creditors may eventually try to sue you (scary). At the same time, hey, this isn’t 18th century England – there’s no such thing as debtor’s prison. You’d emerge from debt settlement with a destroyed credit score but with a much more valuable thing – lack of debt (or at least credit card debt). A credit score can be repaired in a couple of years; soul-crushing debt can last a lifetime.

With the caveat that we’re not purporting to offer legal advice (I’m not a lawyer and I do not even play one on TV), it’s important to understand what a “charge off” is if you are considering the debt settlement option. A charge off is what happens when a debt has gone uncollected for a period of 180 days (6 months). If your credit card company has received no payment from you in 6 months, they are required to “charge off” your debt. They can no longer legally claim your debt as an asset on their books; they have to write it off as bad, and thus send it to a collection agency or a lawyer to try to collect.

Obviously, credit card companies don’t like charge offs—it impacts their bottom line and balance sheet and all that good stuff. They want to do everything they can to collect something prior to that 6-month deadline. Before, say, Day 120, they’re not overly concerned about the charge off and will do the usual robo-calls and gleefully tack on the late charges. But between Day 120 and “Doomsday” (Day 180), they’ll start to sweat.

What does that mean for you? This 60-day window before charge off is the best time for you to negotiate a steeply discounted settlement of your debt. In exchange for a lump sum payment, credit card companies have been known to offer 30%, 40%, or even 50% or more discounts. They figure that in the preceding months, you’ve demonstrated that you’re perfectly willing to not pay anything, and so something is better than nothing. Once you settle your account in this manner, the account will appear as “settled” on your credit score, which is bad but not as bad as “defaulted,” and still definitely repairable over time.

So for personal debt negotiation, the key factors are a) knowing about the charge off window, and b) your willingness to sacrifice your credit score for the greater goal of debt freedom. If you don’t give a fig about your score, the credit card companies have a lot less leverage. And that’s good news for you. If you’ve ever used these suggestions or have tips of your own please feel free to share your experience in the comments section!

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5 Tips to Restoring Sanity for Work-at-Home Parents

28 Jun

Finally Fast InsanityThe work-at-home life has tremendous appeal for parents. In addition to the “being your own boss” thing, you get to be closer to your young child or children, and that’s priceless. However, to establish a serious business that’s not just a hobby, you have to establish some rules, and you have to learn when to be a parent and when to be a businessperson.

In fact, the trap of working from home is the very issue of accessibility. You’re always home, and so the children expect you to be always accessible. Your children might be too young to understand there’s a time to be together and there’s a time when Mom or Dad needs to sequester themselves and work. Heck, a lot of work-from-home adults can’t even make that distinction.

In any case, it’s important to lay some ground rules, and here are five tips for walking the tightrope between parent and home-based entrepreneur:

  • Start early, start often – If you’ve spent a couple years muddying the waters between parenting and working, it’s hard to correct yourself mid-stream, and it’s hard for the children to understand the change you have to make. Prior to starting your home-based business, draw that line in the sand and develop the discipline from the get-go.
  • Schedule yourself around the kids – You probably started a home-based business to be your own boss and set your own schedule. What better schedule to set than one that maximizes your time with the kids? Whether it’s scheduling around school, dinner, family game night, or extracurricular activities, work when your kids are otherwise occupied, and take off when they’re available. It’s a win-win!
  • Establish a definite office – The children need to understand that work time is work time (and so do you). The clearest way to do so is geographically. When you have a dedicated home office, it’s easier to close the door and roll up your sleeves. When your home office doubles as the play room and the movie room and whatever else, it’s much harder to get things accomplished.
  • Keep them occupied – Whether it’s arts & crafts, a movie, homework, reading, or something else, get creative about developing activities that will keep them busy when you need to be busy. You might even involve your children in some simple aspect of your work (depending on age, of course). They’ll feel engaged, and you have an opportunity for another connection.
  • Involve a nanny – For those you can afford the luxury, a nanny offers the best of both worlds: you get to remain close to your kids, but you can also rely on a responsible adult to care for them when you need to work. There’s also the option of day care somewhere else, but that would seem to defeat the purpose, right?

As a work at home mom these tips have made a huge difference in my ability to maintain a good working / parenting balance, but I’m always open to hearing how other work-at-home parents are managing their double duties. If you’re a work at home parent and have developed other effective ways for balancing a home-based business and being a parent please share them in the comments!

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6 Tips to Battle Computer Eye Strain at Work

13 Jun

From the FinallyFast Optical Ergonomics Desk:

EyeFatigue. Lack of focus. Blurry vision. And all-around grumpiness. These are the telltale symptoms of computer eye strain. The modern world—especially for us office folks who spend our days at a computer and then… spend all night at a computer—is hard on the eyes. And you’d definitely be less of a grump if you could fight the end-of-day strain. In that spirit, here are six steps to you can take to combat eye strain at work.

  1. Take Care of the Physical – Fighting eye strain is an all-body act. Maintain good posture, including sitting straight enough to where there’s a small space between the hollow of your back and the chair back (except in cases where there is a special lumbar support that sticks out). Keep the computer monitor a little less than two feet away from you. And the top of the monitor should roughly coincide with your eye level, such that you are looking right at or a little down at the screen.
  2. Control the Light – You should not spend long hours at the computer in a room that is either dark or extremely bright. If you take steps to make the room’s brightness similar to the screen’s brightness, your eyes won’t have to strain as much. Also, use a desk lamp near your screen. The best lamps to use are “natural daylight” lamps that mimic actual sunlight, if for the simple reason that sunlight is nourishing and energizing.
  3. Optimize Your Display – There are naturally a couple things you can do as far as computer settings go to ward off eye strain. Increasing both screen resolution (amount of pixels) and monitor refresh rate (in Hertz) can help. Decreasing brightness, particularly in dark rooms, is beneficial. And you can increase font size to increase readability of text. If you find yourself squinting or bringing your face close to the screen to read something, it’s time to increase font size.
  4. Release Tension – Frequent breaks are a must. Something like a two-minute break every thirty minutes is extremely helpful. An hour for lunch—and that’s it—is simply inferior to smaller, more frequent breaks. During your breaks, stretch and do neck rolls with your eyes closed.
  5. Wear Special Glasses – No, I’m not talking about 3D glasses (though we seem to be heading in that direction. But 3D eye strain is a whole different can of worms!). There are special treated glasses that are designed specifically to combat computer eye strain. The best glasses are not just tinted to exclude blue light; they are anti-reflective, and they also add a touch of focus strength (like prescription glasses) to reduce strain.
  6. Hot Water, Cold Water – For super-duper cases of eye strain, take an extended break and perform some water therapy. Soak a washcloth in hot water (not hot enough to burn, obviously), and slap it across your eyes like a facial. After a few minutes, do the same treatment, but with a washcloth soaked in ice-cold water. If you don’t have access to both hot and very cold water, either one is better than none, but the hot and cold alternation is very effective in relaxing the face muscles that control the eyes.

Have any other eye strain tricks that have worked for you? Let us know in the comments!

7 Ways to Decrease Your Bounce Rate

10 Jun

Boucie BallsBounce rate is a hot topic in Internet marketing. “Bounce” refers to visitors to your site who leave before checking out any of your other pages. You want to keep your bounce rate relatively low – 50% or lower is terrific, but 55% to 60% is more realistic. Bounce rate is easy enough to keep track of with Google Analytics or similar tools.

Why strive to lower the bounce rate? Well, not only does a decreased bounce rate effectively multiply traffic, it’s a sign of “better” visitors, visitors who are more likely to convert (whatever that means for you), engage as a community member, buy products and services advertised on your site, or whatever the case might be. It’s kind of a chicken and egg situation, but some would argue that by keeping visitors around and interested, you’re actually creating better visitors.

So, in the spirit of attacking that bounce rate, here are seven tips you can try:

Quality Content! – Well, quality content is the Holy Grail of Internet marketing, right? If you’re providing unique, valuable, compelling content to your visitors, you’re going to pique their interest and they’re going to stick around. So quantity and quality of content is numero uno.

Meet Content Expectations – often, visitors will bounce if their expectation upon clicking the incoming link is not met. You can’t control the truthfulness and context of all incoming links to your website, but you can ensure you’re delivering what you’re promising with a web page’s name, headline, etc. This also means that your keyword phrases should not be misleading.

K.I.S.S. Principle – Build your webpages with the Keep It Simple, Stupid approach. Clean, readable pages with plenty of white space is key. Don’t confuse topics or bombard the viewer with too many subjects, offers, or multimedia fireworks. Use quality, relevant images.

Cut Up Your Content – Divide your content logically and stick it on different pages. This not only fulfills the K.I.S.S. principle, it will get people moving through your site. By dicing up content and making topics very specific, you’ll be better equipped to capture the valuable “long tail queries” that people are searching for.

Make It Easy to Search – You should definitely include a way to search your website. Make the search tool extremely apparent, such as at the top of the page. Don’t make it frustrating to find something on your site.

“Related” Topics and Interlinking – Particularly in a blog or news aggregate environment, create a space for related posts/links, and use copious amounts of appropriate interlinks within content.

Say “No” to Outgoing Links – Sure, there are times when you’ll want to incorporate an outgoing link. But minimize these links in favor of the interlinks. Keep traffic where it belongs: with you!

Any other techniques you’d like to share? Let us know!

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