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Publishers Clearing House acquires Liquid Wireless

16 Jan

finallyfast.comBusiness News from the Finally Fast team

Publishers Clearing House, America’s leading multi-channel direct marketer and the premier digital destination for consumers who want to play and win, today announced the acquisition of Liquid Wireless, a Portland, Maine-based company specializing in mobile lead generation, media buying and analytics. The company’s mobile platform and services offering is a 360 degree approach to lead generation and customer acquisition. Liquid Wireless not only creates and deploys mobile campaigns, the platform tracks activity from lead generation and click-through to post conversion sale and also auto-optimizes to ensure that campaigns are performing at the highest conversion rate. One of the Company’s core differentiators is that clients are only charged for leads, not the services it takes to build out a mobile campaign.

“The Liquid Wireless team has built technology and processes that are unmatched by most larger mobile technology companies,” said Andy Goldberg, CEO of Publishers Clearing House. “This enables Liquid Wireless to provide quality customer acquisition at a scale that has never been seen before on mobile. The business is a terrific complement to the multi-platform model that PCH has already created and continues to successfully execute on daily, delivering quality customer acquisition services to over 1000 marketers. We are excited to have them as part of the PCH family.

Publishers Clearing House continues to focus on providing entertaining new ways for consumers to engage in play and win opportunities across its multiple platforms and channels, including online, social and mobile handheld devices as well its traditional offline direct mail. PCH is unique amongst direct marketers in transitioning from offline to the digital channel. After building successful online ecommerce and advertising businesses, with industry leading engagement metrics on the web, on email and on Facebook, the Company is aggressively moving to expand onto all mobile devices. Liquid Wireless’ revolutionary and proprietary mobile customer acquisition engine will help tap into the mobile engaged audience and provides a new market for existing and new PCH advertising clients

“There are incredible cross-promotional opportunities between the two companies,” said Jason Cianchette, President and Founder of Liquid Wireless. “High response rates to PCH banner ads and landing pages will drive increased traffic to our existing offers, especially in the smart phone and tablet markets. We will also be able to execute on significantly more powerful media buys with the financial backing of PCH. The combined forces will make a great offering for our clients. Our entire team has worked diligently to get to this point and we are proud to be the newest members of the Publishers Clearing House team,” added Cianchette

One of Liquid Wireless’ key strengths is a central focus on analytics and its tie-in to performance. Liquid Wireless back-end technologies are extendable to Publishers Clearing House and third parties as a potential service provider, which include ad server and campaign monitoring. By placing more than 1.4 billion ads on mobile devices each month, Liquid Wireless manages more than 4 million consumer visits across 15 mobile optimized websites. The Company is an early adopter of OpenRTB (Real Time Bidding) and has a mobile optimized bidding engine.

The Liquid Wireless team will continue its growth in Portland, Maine while becoming an extension of the Publishers Clearing House digital advertising sales organization.

Headquartered in Port Washington, NY, Publishers Clearing House (PCH) is nationally famous for the sweepstakes it has used since 1967 to draw attention to its direct mail and online offers of merchandise and magazine subscriptions. The Company’s TV advertising features the iconic Prize Patrol van that annually delivers prizes worth millions of dollars to winners across the U. S. In recent years the Company has built on its sweepstakes heritage to establish numerous online properties that offer new entertaining games, “Search and Win” opportunities and other free-to-play, chance-to-win content of interest to millions of consumers. With 444 full-time employees, over 40% of the Company’s profits go to trusts for the benefit of charities.

PCH Digital is a web destination for Publishers Clearing House, a leading multi-channel direct marketer of value-based consumer products and magazines. The Company calls attention to its products and PlayandWin content by providing visitors with a chance to win valuable sweepstakes prizes including its current “$1 Million Every Year for Life” mega prize event. With more than 3.5 million new online registrants per year, over 8 million monthly unique visitors and a database of more than 14 million customers, PCH Digital is an attractive vehicle for advertisers seeking to reach a diverse group of consumers online. PCH’s digital properties include pch.com, PCHSaveandWin.com, PCHSearchandWin.com, PCHLotto.com, PCHGames.com, Candystand.com and PCHOnlineSurveys.com along with access to mobile lead generation through its latest acquisition, Liquid Wireless.

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Turning your Social Media Friends into Real Ones

19 Oct

Finally FastAlthough you may have many friends and followers via Twitter, Facebook, and now Google+, these online friendships probably feel superficial when compared to your “real life” friends, even if you tend to be introverted. But that doesn’t mean that you can’t convert some of these online friends into IRL or “In Real Life” friends. Here are five ways that you can transform occasionally awkward online relationships into meaningful real-life friendships.

Get to Know Your Online Friends

Your online friends are not only a way to acquire more “likes,” “+1s”, and Retweets. They are real people, and in order to build real world connections with them, you need to do so with sincerity. You need to real like people for who they are, no because it factors into building your brand and/or your career. Although social media often blurs the lines between our work and our lives outside of work, you need to stop treating your online friends as tools to be used for a particular online goal. Get to know your online friends.

Learn About your Online Friends

Although your relationships with your online friends can be awkward, social media actually provides you with a way to learn more about them. Use Social Media to pay attention to when your friends are able to hang out in person, or ping them to see what they are up to. Now, we’re not saying that you should use social media to stalk people – you don’t want people to think you’re a “creep” – just use it to see if any of your friends are in your area at a particular time.

Hang Out

If you are going to a large event, like San Diego Comic-con, for example, there’s a pretty good chance that some of your online friends are also attending. If you’re going to a big event, let your online friends know about of time. Try twittering online that you’re going, and arrange a meetup like a simple group dinner.

Keep an Eye Out

When an opportunity arises to meet one of your online friends in real life, don’t pass it up. In fact, you should keep an eye out for these opportunities using social media.

Don’t Be Shy

Finally, when you do meet one of your online friends in person, don’t be shy. Remember that they are in the same situation as you, and approach them like you have known each them forever. If you remember something commendable that they noted online, be sure to compliment them on it, and ask what they are up to at the moment. Remember, the people that make connections are the ones who listen and ask questions, and you should do both when you meet your online friends in person.

 

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How to Use Testimonials to Your Advantage

16 Sep

FinallyFastBusiness tips from the Finally Fast team

With today’s economy, more and more consumers are taking customer reviews into consideration before they make a purchase. As a result, sharing these reviews is a great way to encourage confidence in your service or product. A positive testimonial makes for engaging content to share on your website, in your e-mail newsletter, via social media sites and in print materials. There are many ways that businesses of all sizes can encourage these reviews. Here are some of the most popular techniques:

Find out where your Customers already post Reviews

Do frequent online searches for your business name, plus the word “reviews” and then “complaints.” Also be sure to search on Twitter and any other place that your customers may be commenting about their experience, such as yelp or Google maps. You need to know where your customers are most likely to publish reviews so you can enable others to post in those same places.

Request Reviews across Multiple Channels

Your e-mail newsletter is an excellent place to ask for customer reviews. Always make it easy for customers to click and share their kudos. And be sure to offer multiple ways for them to submit their reviews; whether by posting to your Facebook page or on Twitter, linking to a third-party review site, or simply e-mailing you with their stories. You can also post these reviews on Google+, MySpace, or even LinkedIn.

Survey Customers after a Sale

After a sale is closed, be sure to conduct a customer satisfaction survey. Provide an open-ended question at the end of the survey where customers can share their comments about what most impressed them. If they write anything that’s compelling, ask the customer if you can publish it.

Customer Interviews

Always send customers who publish positive reviews thank you e-mail and ask if they would be willing to do an additional brief interview for a testimonial. Next, post the interview on your website, then post blurbs from the interview on all of your social media portals, with links leading back to the interview on your web site.

Post Success Stories

Reading a positive customer story minimizes a prospect’s risk before making that first purchase. Make sure you display customer reviews and testimonials across sales and marketing channels, online and in print materials.

Use Customer Stories for Content

Develop the best reviews into short testimonials or more detailed customer success stories for use on your website, in your newsletter and in print materials. Be sure to get the customers’ permission beforehand.

Listen to what Customers are Saying

Finally, be sure to carefully analyze your customer reviews to build your strategy, find new niches and fix what needs fixing.

 

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Five Ways to Use Twitter for Social Media Marketing

9 Sep

Finally FastBusiness tips from the Finally Fast team

It pays to imagine Twitter as your own personal live networking event that empowers you to dive into a conversation at any time. Twitter is a crucial tool for spreading your information with your followers and engaging them. But in addition to these amazing functions, you really need to think of Twitter as a two-way street. You can’t utilize Twitter as a megaphone and expect optimal results.

You may be also interested to know that there are other features that Twitter provides that enable businesses to make better connections with their followers and create more brand exposure. Here are five things that can really help improve your social media marketing strategy:

Advanced Search Options

You may not know about it, but the advanced search options allow you to enter keywords that your followers use when they search for your product or service. For example, if we search for people who are tweeting the phrase “spyware, ” spyware-related tweets will pop up. Once you find these keywords in posts, you can reach out to the people who tweeted them to say hello, ask to connect and start building relationships. In addition to this, the search function actually allows you to target tweets from a certain location so that you can stay within a community. This helps allow local businesses to reach out to tweeters in their area.

Boost SEO

Tweeting often not only helps you to stay active on newsfeeds but also improves your SEO by boosting your ranking in online searches. Be sure to use keyword-rich phrases in your tweets as often as possible. And if you can’t get your company name or personal name as your Twitter handle, be make sure to include it in your bio. Your bio on Twitter is public and open to search, so using keywords in it such as your company name can enable Google to index content that’s relevant to your business. You can also use Google Alerts to monitor your name and company, and stay informed about what people are saying about your company, and what your competition is up to.

Media Connection

Through using tools such as Cision’s Journalist Tweets and Muckrack, you can locate journalists, editors and producers, and find out how active they are on Twitter. These tools can help you decide which media outlets you would like your business to be featured in and reach out to the journalists who work there.

Marketing to Mobile

Twitter also allows you to have your tweets directly sent as a text to your followers who use mobile phones. Whenever you post a tweet, if someone has subscribed to your tweets from his or her mobile phone, they will automatically receive your tweets on that phone.

Change Link Headlines

Finally, you can dramatically increase traffic to the content you share on Twitter by tweeting them 10 to 20 times using slightly different headlines each time. Through changing headlines, you can attract different people and, if you post at different times, reach people in more time zones.

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How to Engage your Audience through Social Media

16 Aug

Finally FastBusiness tips from the Finally Fast team

If you’ve been on the Internet at any time during the last ten years, you know that consumers want more than content; they want to make a human connection. It’s no longer enough to push information out to your audience. Today’s geo-located, email checking, text messaging, status updating, smartphone wielding social consumers are hungry to engage with their favorite businesses.

So what’s the best way to engage with them? It goes beyond providing a positive shopping experience, excellent customer service and content that informs, entertains and makes their lives better. Customers really want to know you care about them as well as their business. They want to make a connection with you. The challenge to grow a business goes way beyond finding new prospects. It’s about how to engage them. As marketers and business people, everything you do comes down to making these meaningful connections with our customers.

While consumers generally are showing a desire to engage with businesses online, in a world where everyone is bombarded by marketing messages wherever they go, consumers become more discerning about which businesses deserve their time, attention and patronage. So how can you engage the busy social consumer and make that important human connection? Here are a few ways to start you off:

Polls

Post a survey, poll or open-ended question on Facebook asking customers to identify their biggest challenge or most pressing concern related to your business or cause in 2011. Report back to your audience on the results. If anything unexpected, insightful, trend-spotting or controversial bubbles up, use those ideas to spur other conversations.

Ignite a Conversation

Send out a thought-provoking question related to your industry on Twitter. Make it something people care about — an interesting trend, results of study, a surprising report or something in the news. Link back to more info on your website, blog or Facebook page. Use a Twitter hashtag to mark keywords or topics in tweets and keep track of the conversation.

Utilize the Results

Weave the results of your social conversations with customers into your content, across media channels. Good conversations seed good content, and vice versa. Write about things that people will want to talk about and share on their social networks.

Moderate the Discussion

Social consumers want to engage and interact with businesses in two-way conversation. Be sure that once you start a discussion, you’re present to monitor and participate in it. When a topic catches fire and gets people gabbing, jump in and fan the flames to keep the chatter going.

Experiment

Of course, some efforts to engage consumers will be more successful than others. It’s about finding what resonates with and engages your audience, and that’s not always going to be predictable. So, do some experimenting to determine what sticks. What you share and how you share it is up to you.

 

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How to Market to Generation Y

3 Aug

Marketing tips from the Finally Fast team

You may not know it, but young mothers, teens and college undergrads comprise one of the most highly sought after marketing segments: Generation Y. Generation Y is the largest population in the history of the United States, and currently has the highest consumer confidence due to their consistent spending habits (despite the recession). Generation Y also sets the current trends for the US, and is now famous for the mommy bloggers, a group of bloggers who are known for spreading the word on the products and services that they love. Here are some key strategies for marketing to this important generation                                             

Set Your Sights on the Influencers

In order to market to Generation Y, you have to reach out to those members of the Generation whose voice is the loudest. Find those bloggers who provide a voice for your particular niche, and reach out to them. Offer to guest blog for them, or propose an affiliate marketing package. These bloggers are ultimately interested in spreading the word about quality, and if your product or services are great, they should have no problem spreading the word about you.

Get on the Networks

In addition to spreading their thoughts on blog, Generation Y share content on social networks. A Facebook fan page is a great place to begin this viral process. Use your Facebook Fan Page to engage your audience through your circle of “friends,” and ask them to help spread the word. You should always be active on your Fan Page, letting your followers know what you’re up to, and link your content to each other and to pages you’ve created on other social network portals. And for extra marketing power, share some exclusive content with just a handful of your fans so they can spread it as an extra-special sneak peek.

Go Green

Generation Y is also known for spending money in what they believe in, buying according to what they feel is best for the world and the environment. A popular trend in business nowadays is to “Go Green.” To Go Green, a business must adopt more sustainable and eco-friendly business practices. To start your green journey, simply take a good look at what your company consumes, and find way to recycle, reduce, and reuse.

Go Mobile

Without a doubt, everything you do on the web has to be phone-friendly, as Generation Y never leaves home without their cell phones, and uses Geotags to notes where they are and what they like. And as geo-gaming applications like Foursquare and Gowalla become even more popular, expect to see more opportunities to advertise to Generation Y.

Get on Twitter

Finally, in order to successfully market to Generation Y you need to keep up on trends, and the best place to do that is Twitter. Twitter is a social networking and micro-blogging service that allows users to post 140-character updates called Tweets in a constant stream of communication. When you follow other people on Twitter, you see their tweets. Businesses also use Twitter to periodically update their customers on the sales and other types of special offers that are available to them each day.

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How to Make your Resume Internet-Ready

18 Jul

Business tips from the Finally Fast team

The move to online has resulted in many changes in terms of how we approach certain activities, chief among them job-hunting. Nowadays the most important characteristic of a good resume is that it is Internet-friendly, searchable by Google and other search engines. Here are some key techniques for you to utilize so you can make your resume ready for the Internet.

Use Keywords

Originally the term “keyword resume,” was used to describe either a scannable or text resume that would incorporate a focus on nouns and phrases that employers were likely to  enter when searching for applicants using a search engine . These resumes had a section at the beginning or end of the doc that listed the keywords separated by commas or periods. Today, Keywords have become such a crucial element in that you should ensure that every version of your resume incorporates the keywords most important in your industry. To maximize the recall of your resume in a search, you will want to use as many keywords in your resume as possible, and they should focus on technical and professional areas of expertise, industry-related jargon, and your work history. Be sure to include the names of associations and organizations of which you are a member, and whenever possible, use synonyms of keywords in different parts of your resume.

Use ASCII

ASCII is the standard, lowest-common-denominator format for computer text. It is readable on any computer platform, and the best choice for your resume. To use ASCII format, simply open your word-processed resume and use the “Save As” function to save a copy as a “Text Only” or “ASCII (DOS)” document, titling your document with an easily distinguishable name.

Email Formatting

To go the extra mile, you will also need to email your resume to employers and head hunters. Unfortunately, the email clients people use can alter the format of their resume. To make your resume email-safe, First, remove any business or higher mathematical symbols from your resume, as current e-mail technology can only interpret and understand only the characters that appear on your computer keyboard. Second, change the margins of your resume to 65 characters in width and end each line with a hard carriage break. You will need to do this due to the fact that e-mail systems have margins that are much narrower than those of word processing systems and cannot “line wrap” or continue sentences onto another line when they exceed the margins. Slimming down your resume is the only way to ensure that nothing gets dropped into the cyber waste bin when the document arrives at its destination. Now just copy and paste your resume into the body of your email message and send it off.

6 Surefire SEO Strategies

5 Jul

Business Tips from the Finally Fast team

SEO is a collection of marketing strategies designed to improve the visibility of a website in search engines via natural search results. The higher and more frequently a site appears on a search engine results list, the more visitors it will receive. SEO targets different types of searches, including image search, local search, video search, and vertical search engines specific to certain industries. SEO is something that all business owners with a website need to be aware of. Here are six surefire strategies for great SEO.

Make Sure Your Site Will Not Be Penalized

The first thing to look out for is improper implementation of SEO, as this can result heavily penalization by search engines such as Google. Be sure to avoid using hidden texts or hidden links on web pages, cloaking, keyword stuffing automated search engine queries, and domains with duplicate content

Proper Keyword Density

Keyword Density is the ratio of a keyword or key phrase to the total number of words on a web page (often referred to as “depth”). Your keyword density must not be too high or too low if you want to improve your search engine rankings. A good keyword density for your pages would be anywhere from 1% to 7%. In order to have a keyword density of 1%, you must insert your keyword or keyphrase once into every hundred words of text. The best approach to getting great rankings with search engines is actually to research the your keywords or keyword phrases related to your web copy before you build your website. But if your site is already on the net, read over your copy and review your keyword density to ensure that it’s adequate.

Optimized Title and Meta Tags

Next, optimize your Title and Meta Tags. The Title Tag appears not only at the top of the page, but in web search results. Make sure that this tag describes exactly what your site is about. Pages with keywords appearing in the title tag are usually assumed to be more relevant to the search query than others. The title tag is considered the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag. Use a unique title tag for every page on your web site. Be sure to include your keyword/phrases in the title tag, too.

Optimized your Website Content

Write at least 250 words of copy for each of your web pages. Search engines usually spider the text near the top of the page, so be sure to include your keywords in the first 250 words of copy. Make sure your web copy is compelling, inspiring viewers to  read it. Try splitting the copy into paragraphs of three sentences or using bullets for easy reading.

Links

Link popularity is very important to attaining high search engine ranking in major search engines. Search engines use link analysis to determine search engine rankings. Inbound links are regarded as a positive vote to your website. The more inbound links you have, the higher your link popularity. Your quality of links is also important. To get some links for your site, register with industry directories, local directories, become active in social media, make the most of social bookmarking, and comment in forums and on blogs.

Avoid Dynamic URLs

Finally, since search engines are usually not very good at spidering dynamically generated web pages, you should change your dynamic URLs to static URLs. If you can’t change your dynamic URLs to static URLs, create a sitemap and list all your dynamic URLs on it.

Kids’ Online Social Platform Everloop raises $3.1M in Funding

28 Jun

Business News from the Finally Fast team

Everloop, a startup offering a protected online social platform for kids under 13, has raised $3.1 million in funding by vFormation, Silicon Valley based Band of Angels, Envoi Ventures, Richard Chino, formerly of Overture, Wayne Goodrich of Apple, Deena Burnett-Bailey of Angels of Hope and additional investors. The company also announced the appointment of Sandy Barger, Tobin Trevarthen and Alan Goodman.

Created by parents to give other parents peace of mind, allowing kids to connect, communicate and collaborate in a closed “social loop” of their friends and others who share their interests, Everloop also provides creative applications, music, social games, videos, photos, animation, user-generated content and other integrated online experiences.

The site offers privacy protection technologies that block kids from using profanity, cyberbullying or sharing personal information and is COPPA compliant (COPPA is the Children’s Online Privacy Protection Act.)

 

“This has been a very exciting year for Everloop,” said co-founder and Chief Executive Officer Hilary DeCesare. “With the support of our investors and partners, we’re enhancing Everloop through expanded security technologies, digital literacy tools and entertainment content offerings that allow kids to be kids longer. We’re also thrilled to have esteemed media and entertainment industry leaders like Sandy Barger, Tobin Trevarthen and Alan Goodman on board to bring their expertise to our thriving platform.”

Sandy Barger joins Everloop as chief marketing officer. Barger brings extensive experience in parent and kid trends, behavior, emerging technologies, communications and product development from her time in senior executive roles at Walt Disney Studios. Barger also spearheaded top-performing and award-winning global consumer campaigns that span multiple platforms for Disney’s most cherished films including Snow White, Cinderella, Beauty and the Beast and Lion King. Barger introduced one of the company’s first consumer relationship management (CRM) programs and further expanded the global company by initiating direct business models in emerging markets including Russia, China and India. She has masters in marketing and finance from Northwestern University’s Kellogg School of Management and is the mother of two girls under 13.

“The Internet offers many great opportunities for children. Everloop provides a much needed safe site where kids can connect, collaborate and learn,” Barger says of her reason for joining Everloop.

Tobin Trevarthen joins Everloop as executive vice president of business development. In addition to building significant partnership programs with numerous Fortune 500 companies throughout his career, Trevarthen has led and built sales teams at Gannett, Meredith, Time Warner and AOL. Trevarthen graduated from Michigan State University with a B.A. in advertising and has taken executive courses at Harvard University, Stanford University, Northwestern University and the University of California, Los Angeles. Trevarthen is a father of twin girls and a son.

Everloop also brings on Alan Goodman as creative advisor. Alan Goodman has played a key role in creating and launching many media brands for kids, first in cable television and now for the Internet, bringing extensive knowledge of youth entertainment brand development. His insights have helped build some of the most successful properties in entertainment for companies such as MTV, Nickelodeon, Warner Bros, Virgin, The Movie Channel, Showtime, A&E, TBS, FOX, VH1, HBO, BBC Worldwide, Spike TV, Headline News, Comedy Central, UPN and others. Goodman is also the author of two children’s books, “The Big Help Book,” and “A Slash in the Night.”

Ten Terrific Graphic Design Magazines

9 Jun

Business tips from the Finally Fast team

Although there is a bonanza of information on Graphic Design to be found on the web, nothing beats the indepth articles you can find in a traditional print magazine. In addition to their printed editions, some magazines also offer online versions on their websites, and special extra PDF downloads. Here are ten of the best graphic design magazines available.

WebDesigner:

Web Designer is the UK’s premier publication for Graphic Design. Aimed at intermediate and professionals within the 20-35 age bracket, its predominantly tutorial-based format follows includes projects in Dreamweaver, Flash, and Photoshop.

Print:

Print is a bimonthly magazine about visual culture and design. Founded in 1940 by William Edwin Rudge, Print is dedicated to showcasing the extraordinary in design on and off the page. Universally referenced by graphic designers everywhere, Print was recently awarded the top prize from the American Society of Magazine Editors.

Layers Magazine:

Provides in-depth tutorials, cutting-edge techniques, secret tweaks, expert insights, and a wealth of information about the entire Adobe Creative Suite, including InDesign, Illustrator, Photoshop, Acrobat, Lightroom, After Effects, Premiere Pro, Dreamweaver, and Flash. Published six times a year.

Computer Arts:

A staple in any graphic designer’s library, every issue includes extras on a companion disk. Their series of titles include a 3d-focused publication, a Mac-centric magazine, special print focused issues, and an indepth Projects title.

Communication Arts:

A leading trade journal for visual communications. Well-respected annual juried competitions, and in-depth profiles.

CMYK:

Tons of content from emerging designers and artists appear in this quarterly, along with insight from professionals. Great award winning design inspiration and coverage from a wide range of sources.

.Net:

.net is the world’s best-selling magazine for web designers and developers. As well as a host of great features, .net magazine also includes more than 30 pages of tutorials each issue, covering topics such as CSS, PHP, Flash, JavaScript, web graphics, and more. Each issue also includes containing an hour of video projects, full software, templates, and tutorial files.

How:

Profiles of professionals and useful information on the business of design in every issue

I.D.:

Looking for cutting-edge design from every discipline? Insight into what drives the hottest design trends? Unique coverage of the world’s best designers? Then discover I.D. and get the one design magazine that covers it all: concepts, products, environments, interactive, furniture, and more. Published since 1954, I.D. Magazine is America’s leading critical magazine covering the art, business, and culture of design. Winner of five National Magazine Awards, the publication appears seven times a year. Issues include the Annual Design Review as well as the I.D. 40, and Design + Business.

Eye:

An eclectic quarterly for anyone interested in informed, critical articles about graphic design and visual culture.

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