Business tips from the Finally Fast team
It pays to imagine Twitter as your own personal live networking event that empowers you to dive into a conversation at any time. Twitter is a crucial tool for spreading your information with your followers and engaging them. But in addition to these amazing functions, you really need to think of Twitter as a two-way street. You can’t utilize Twitter as a megaphone and expect optimal results.
You may be also interested to know that there are other features that Twitter provides that enable businesses to make better connections with their followers and create more brand exposure. Here are five things that can really help improve your social media marketing strategy:
Advanced Search Options
You may not know about it, but the advanced search options allow you to enter keywords that your followers use when they search for your product or service. For example, if we search for people who are tweeting the phrase “spyware, ” spyware-related tweets will pop up. Once you find these keywords in posts, you can reach out to the people who tweeted them to say hello, ask to connect and start building relationships. In addition to this, the search function actually allows you to target tweets from a certain location so that you can stay within a community. This helps allow local businesses to reach out to tweeters in their area.
Tweeting often not only helps you to stay active on newsfeeds but also improves your SEO by boosting your ranking in online searches. Be sure to use keyword-rich phrases in your tweets as often as possible. And if you can’t get your company name or personal name as your Twitter handle, be make sure to include it in your bio. Your bio on Twitter is public and open to search, so using keywords in it such as your company name can enable Google to index content that’s relevant to your business. You can also use Google Alerts to monitor your name and company, and stay informed about what people are saying about your company, and what your competition is up to.
Through using tools such as Cision’s Journalist Tweets and Muckrack, you can locate journalists, editors and producers, and find out how active they are on Twitter. These tools can help you decide which media outlets you would like your business to be featured in and reach out to the journalists who work there.
Marketing to Mobile
Twitter also allows you to have your tweets directly sent as a text to your followers who use mobile phones. Whenever you post a tweet, if someone has subscribed to your tweets from his or her mobile phone, they will automatically receive your tweets on that phone.
Change Link Headlines
Finally, you can dramatically increase traffic to the content you share on Twitter by tweeting them 10 to 20 times using slightly different headlines each time. Through changing headlines, you can attract different people and, if you post at different times, reach people in more time zones.